Each of us influences the environment with our choices. What we have on our plate has significant environmental impacts. In case you love seafood, you can easily take care of the marine environment by choosing an MSC certified product. The blue MSC label ensures that the fish is fished without damaging the marine environment and from sustainable fish stock.
In this campaign, we followed the herring trawling in the Baltic Sea and its way to the consumer’s plate. This was possible because the blue MSC label guarantees that the fish on your plate is traceable: every company at every step along the chain is audited so you can trust you’re buying sustainable seafood.
As a consumer, you can demand responsible choices from shops and restaurants. By choosing the blue MSC label you can contribute to the protection of our seas and ensure that there will be fish in the sea also in the future – and work for the fishermen.
See the video of MSC-certified herring from the Baltic Sea to plate here!