Femina Hip: Power to the next generation

Tanzania will be one of eight countries responsible for more than half of the increase in global population over the next three decades: five of those countries will be in Africa. How can we most effectively empower that generation?

Change Vision
Femina Hip‘s multimedia platform, now in its 25th year, engages over 15 million young Tanzanians annually. With an unwavering commitment to empowering youth through media, Femina Hip has captured the hearts and minds of millions of young Tanzanians. Fostered through continuous collaboration with government leaders and schools, Femina Hip ensures its content remains relevant, impactful, and aligned with the needs of the youth. Through captivating content and innovative storytelling, Femina Hip has earned the trust of its audience, addressing youth needs, aspirations, and challenges.

Action
In our partnership with Femina Hip, we played a pivotal role in shaping their brand strategy and enhanced their impact by establishing vital partnership initiatives. Additionally, Femina Hip embarked on a collaborative venture with 5DM, a distinguished partner-agency based in Kenya. The collaboration resulted in the creation of a new, impactful visual identity, further strengthening Femina Hip’s position as a leader in the industry.

Impact
Looking ahead, Femina Hip is determined to extend its influence beyond Tanzania’s borders, with our continued support. With a shared mission to empower and uplift young people, Femina Hip aspires to reach even more individuals globally, offering engaging and informative content that can make a lasting impact on their lives. By embracing an innovative approach to education and entertainment, Femina Hip serves as an best-in-class example for edu platforms worldwide, showcasing the incredible potential for growth and impact that can arise from humble beginnings.