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Athletes without limits

Client: Finnish Paralympic Committee

Challenging the way we look at disability sports can change the world.

In today’s society single athletes have the power to start a whole social movement. It is crucial to turn this potential into actions, and to do that we need influental actors in the field of disability sports. Every athlete with disability must have a right to self-determine their limits – and then possibilities to test them.

Finnish Sports Association of Persons with Disabilities (VAU) and The Finnish Paralympic Committee. VAU is a non-governmental umbrella sports organization for persons with disabilities in Finland. VAU plans, executes and develops sports and physical activity for physically and intellectually disabled people, visually impaired people and transplant recipients. The Finnish Paralympic Committee is representing the Finnish top athletes with disabilities and it is responsible for electing and sending the Finnish team to participate in the Paralympic Games.

Together these two organizations are spreading information about disability sports, and promoting research and training in this field. At the same time they are doing important work in order to courage young athletes locally and raise awareness of disabled people. Måndag is helping them to bring together a story, messages and campaign, that represents mutual values and broadens our view of disability sports.

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