How to create a phenomenon larger than a campaign?
In 2012, something spectacular happened. Pekka Haavisto got to the second round in the presidential elections. Even though Haavisto didn’t end up being chosen as president, a movement with long-term impact was born. It wasn’t just about politics and Måndag was a part of concepting the campaign that brought together all kinds of people who wanted to prove that it was time for Finland to take a step forward towards a more equal, green and globally responsible world. We didn’t make Pekka a president, but we created hope for a better tomorrow.