Building the future society on a sustainable basis is one of the biggest questions of our time.
The action we take today affect young people of tomorrow making them key holders of an amendment. For that reason, WWF recruited 20 youngsters and asked Måndag to design a campaign in order to collect names for a petition to fight for a better future. The campaign goal was to activate the youth to act for their environment and their future. The most important aspect of the campaign was to gain attention for the petition using eco graffitis, chalk street art, videos, photos, postcards and flash mobs.