Finnish culture changes constantly and one’s experience of identity is personal. Now it is an excellent time to reflect on different identities: what does being Finnish mean?
Art museum Ateneum is establishing unique, guided Kaikuu art tours for immigrants. Kaikuu-tours are bringing new Finns together to discuss about identities and belonging. By discussing about the artwork, participators learn from one another about Finnish language, identities and mostly about being a human. Do you see yourself in the art works? What evokes interest and why? What feels difficult or distant? All opinions are equally valued. Museums are slowly transforming towards more relaxed atmosphere, where people are free to spend time together. Kaikuu-tours are aligned with this shift.
Måndag is helping Ateneum to compose a brand story and target group messages that carry and validate the importance of Kaikuu art tours.